Back during the poker boom years, one of the biggest wastes of money burgeoning early businesses was poker camps.
The World Poker Tour had a boot camp. The World Series of Poker had an academy. Howard Lederer and Annie Duke had their fantasy camp as well.
And people paid money for this. Good money. They really did. Lots of people.
So post-PASPA, it was inevitable someone would bring this model to sports betting.
And someone did!
No shocker, Steve Berman, who was the brains behind the old WPT boot camps, is launching the DonBestBetCamp. If anyone knows the template to take all of these gullible rubes’ money to grow this as a viable business, he’d be one of the guys.
Here’s how the camp is described by Don Best in a press release:
DonBestBetCamp is a one-day, hands-on experience filled with live instruction, guest speakers, and the introduction to techniques and sports betting technology proprietary to Don Best Sports Corporation. The curriculum will be designed to provide an understanding and knowledge for more informed betting on all sports from pro and College football, basketball, baseball and hockey to the college games. The betting camps were spurred by Berman’s highly-successful and well-received WPT Boot Camps.
Scoff all you want, but there’s something to be said for being in the right place at the right time. When Scientific Games is buying your business and ESPN’s Darren Rovell is giving your camp free publicity, maybe you’re doing something right.
JUST IN: @DonBestSports starting one-day sports betting camps designed to “give bettors an edge in performance & profit” with FanDuel at the Meadowlands in NJ. Initially includes five camps in New Jersey, rolling out more to other legalized states. Cost is $449 per camp.
— Darren Rovell (@darrenrovell) October 15, 2018
As noted in Rovell’s tweet, the camp is partnered with FanDuel Sportsbook at Meadowlands. FanDuel can cross-market this to its New Jersey sports betting database. People are going to attend these camps.
The $449 per camp price tag is only a fraction of what camp attendees will lose over their lifetime from actually betting on sports. When you think of it in those terms, the camp is actually a serious value.
Interesting as DB is soon to be a SG Digital company and that’s an IGT book.
If I’m the book I’d want to just give this away, not let $450 in betable money get hoovered out of my customer’s wallet … https://t.co/4gFovGC5yg
— Chris Grove (@OPReport) October 15, 2018
The first camp takes place on Nov. 16 at Meadowlands. There will be camps in Las Vegas, Biloxi and other sites in the U.S. in the future.