MGM And Sony Choose Twitch And Esports To Promote The Release Of The Magnificent Seven

Posted By Joss Wood on September 19, 2016 - Last Updated on January 22, 2018

[toc]On Monday September 19, MGM and Sony have organizedThe Magnificent Seven Online Gamer Showdown” to promote Friday’s release of what should be a blockbuster film.

The re-make of the Magnificent Seven stars Denzel Washington and Chris Pratt.

The two-hour live CS:GO Showdown will star seven of esports’ top names in a match of two teams, Saviours vs. Bandits.

Play will take place on a unique Western-themed map.

Teams consist of the most popular CS:GO Twitch streamers

The regular Twitch broadcasters who will take on the challenge are:

  • Summit 1G
  • TimTheTatman
  • iiJERiiCHOii
  • HayliNic
  • JoshOG
  • Reynad27
  • 2MGOverCSquared

Between them they have “a combined reach of over four million followers with more than 200 million views on their channels.”

https://twitter.com/AfterWinnersRT/status/776810025171972096

Twitch will livestream the Magnificent Seven Online Gamer Showdown

Twitch will broadcast the event live between 4 p.m. and 6 p.m. Pacific Standard Time and is billing the match as the “first ever” CS:GO exhibition game. The show will be hosted by GoldenBoy with John “Blu” Mullen acting as commentator.

The match will also be livestreamed on www.Mag7Showdown.com and will feature excerpts from the movie and special messages from Chris Pratt and his co-star Manuel Garcia-Rulfo.

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Executive Vice President of Worldwide Digital Marketing for Sony Pictures, Elias Plishner commented:

“Twitch has never before brought so many respected and skilled gamers with such a huge following together for a single game. As these seven face off, this is an unparalleled opportunity to bring the action, intensity and fun of The Magnificent Seven to millions of fans worldwide.”

There’s nothing more mainstream than a Hollywood movie

Hollywood knows how to market a movie, and the audience for The Magnificent Seven will be drawn from every demographic—mainstream family entertainment.

The deal with Twitch to put on the “The Magnificent Seven Online Gamer Showdown” marks the realization that Hollywood marketers have discovered a powerful route to their target market.

The match is an important recognition that esports is part of the entertainment portfolio common to a vast number of households.

It may also suggest that Hollywood knows where its competition lies. Esports players comfortable spending their entertainment time in their own home environment may need to be actively motivated to leave their computers and game consoles to get out to see a movie.

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Joss Wood

Joss Wood holds an English degree from the University of Birmingham and also earned a master’s degree in organizational development from the University of Manchester. Joss has a special focus on the international online gambling market, though he also writes extensively on US regulated markets, sports betting, and esports betting.

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