[toc]Ourgame International Holdings is planning to expand into the US social casino gaming market as well as increasing its exposure to US esports according to reports in the Chinese media.
Ourgame is part of the Allied eSports consortium. Last August, that group announced the building of a new esports stadium in Oakland, California.
The “Esports Arena: Oakland” is being built in partnership with the Santa Ana Esports Arena. The stadium will host a weekly event schedule. What will be in it?
- A modular gaming and event space
- State-of-the-art broadcasting equipment
- Aproduction studio
- A green room
- A bar
Allied eSports has global plans
Allied eSports came into being as a cooperative venture between Ourgame and:
- Wangyu Wangka: The largest internet café chain in China.
- KongZhong: NASDAQ-listed company that operates the largest Chinese military gaming platform under the “WAR SAGA” brand. It includes games such as World of Tanks, World of Warplanes and World of Warships.
- Ourpalm: Licensed telecoms service provider that has evolved into a leading web and mobile game developer, publisher and operator.
- iRena: Describes itself as a sports industry platform company that puts on sporting events for some of China’s most popular sports teams, including China’s national soccer team.
Senior Vice President of Allied eSports, Jud Hannigan said:
“Partnering with Esports Arena is the next step for Allied eSports in building our worldwide arena footprint and launching consistent tournaments on a global scale.”
On its LinkedIn page, Allied eSports explains its global ambitions:
“The company’s mission is to build a global competitive esports property designed to connect players and fans via a network of arenas around the world which will serve as both battlegrounds and content generation hubs. The first Allied eSports property, Wangyu eSports Arena, opened its doors in late 2015 in the heart of downtown Beijing.”
Ourgame has already gone global with the World Poker Tour
Allied eSports is likely to be the vehicle Ourgame uses for its US esports expansion. But it has a considerable capacity to expand using its own resources.
In June 2015, Ourgame bought the World Poker Tour from bwin.party. The WPT organizes live poker tournaments in locations around the world and broadcasts the events to over 150 countries.
The WPT has a five-year TV deal in place with Fox Sports to broadcast the poker tournament series until 2021.
The brand is supported by “ClubWPT.com, a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States.”
With this level of experience in organizing and broadcasting online poker, it is easy to see Ourgame translating its expertise to esports.
Ourgame is also a game producer
Ourgame’s primary business is founded on its stable of games that were in some cases the first online versions of traditional games such as Mahjong, chess and Texas hold’em.
In total there are more than 200 individual and massive multiplayer online games in its portfolio.
The company has announced that it wants to use its games to build a presence in the US social gaming industry. However, it must also be eyeing the possibility of having more of its titles become popular as esports.
Chinese companies such as Tencent already have a big piece of the esports industry — Tencent owns Blizzard Activision — now it looks like they want to own even more.