The Twenty-Nine Palms Band of Mission Indians of California has struck a partnership deal with the Canadian League of Gamers’ “Northern Arena,” to promote eSports.
New league will attract millions of fans
The deal will see the creation of a “Southern Arena;” in effect a new North American professional eSports league.
The Canadian League of Gamers (CLG) was founded in 2015 by Greg Spievak and Carl-Edwin Michel. It hosts the largest eSports event in Canada and in 2016 expects its events to draw around four million fans to its video streams and 10,000 to its live events.
The new Southern Arena is expected to pick up 5,000 live fans and half a million online viewers in its first year.
CLG says that its goal is to “bring professional and non-professional gamers together in an official league that offers a structured, professionally managed and credible platform to promote eSports in North America and throughout the world.”
eSports is a new business for tribal gaming
The Twenty-Nine Palms runs the Spotlight 29 Casino in the Coachella Valley.
Darrell Mike, tribal chairman for the Twenty-Nine Palms Band of Mission Indians said:
Building Southern Arena as a world-class professional eSports League is the first of its kind for the 486 Indian gaming operations in the US. Being on the cutting edge of the eSports movement will benefit not only the Tribe and its members, but more importantly build on the Coachella Valley brand as the capital of entertainment and hospitality in the United States.
CLG founder Greg Spievak estimates that the eSports market will generate $1.3 billion in gross revenues in 2016. He points out that that is close to the $1.5 billion generated by the NFL.
The new league will be the first of its kind in North America, and the first major eSports business entered into by any U.S. Indian tribe.