What’s Going On With California Sports Betting Ads?

Written By Giovanni Shorter on September 13, 2022
California Sports Betting

Local residents will be seeing two California sports betting bills on the November ballot that would regulate the betting market in different ways. The tribal sports betting bill, or Proposition 26, would see sportsbooks available only at tribal casinos. The Homelessness Act, or Proposition 27, would bring online sportsbooks to the Golden State.

Supports of both Prop 26 and Prop 27 have taken to the airwaves with competing advertisements to defend their stance and attack the other Prop on the ballot.

California Sports Betting Battle For Public Opinion

Supporters of Prop 26 have challenged Prop 27 every step of the way. Local tribes in California have criticized Prop 27 and its sponsors. Prop 27 is backed by commercial sportsbooks, like FanDuel and DraftKings, as well as the MLB.

“As legalized sports betting continues to expand across the country, Major League Baseball remains committed to protecting the integrity of its games and creating a safe experience for fans who wish to wager on those games” read a statement released by the MLB.

The tribes even released an ad directly attacking Prop 27 and its supporters. The ad campaign issued by the local tribes seems to have been gaining traction, as several prominent organizations have publicly opposed Prop 27 in the wake of the tribes’ campaign.

Public opposition to Prop 27 includes the California State Association of Counties (CSAC), the California League of Cities, members from both Republican and Democratic parties, the Major Teachers Union, and more than 50 native tribes.

“California’s counties are on the front lines of the homelessness and mental health crisis, providing safety-net programs and services for unhoused residents,” said Graham Knaus, Executive Director of the California State Association of Counties. “We carefully reviewed Prop 27 and concluded it’s a bad deal for counties and for California. Make no mistake, Prop 27 is NOT a solution to homelessness.”

Prop 27 Fights Back For California Sports Betting

Not to be outdone, supporters of Prop 27 released their own commercial in support of the bill as well as issuing an attack on Prop 26. The advertisement focuses on how Prop 27 will aid homelessness through California sportsbook revenue.

The advertisement also focuses on the non-gaming tribes who are left out of Prop 26 and wouldn’t benefit should it pass in November. Prop 27 supporters criticize the gaming tribes for the lack of support for other tribes.

The constant back and forth between supporters of the two bills make predicting the outcome in November a difficult task. Voters will ultimately determine the fate of California sports betting and how the market will look going forward.

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Giovanni Shorter

Giovanni Shorter is a sports enthusiast and writer with a passion for the legal and industry side of the sports betting market. Giovanni got his education from Florida State University where he honed his writing style writing narratives and short stories. He has spent his professional career covering sports and entertainment through articles and blogs and continues to look at the industry from multiple angles.

View all posts by Giovanni Shorter