Caesars Gets First-Ever Sports Betting Super Bowl Commercial

Written By Nicole Russo on February 13, 2022
Caesars Super Bowl Commercial

You’ve undoubtedly seen a million sportsbook commercials during football games this season, but you have never seen one during the Super Bowl. Caesars Sportsbook changed that this year. A 30-second Caesars Super Bowl commercial was the first ever.

It featured a star-studded cast for Super Bowl LVI, and if you haven’t signed up, you can get the fantastic offer below before it expires.

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Caesars Sportsbook Super Bowl Commerical

According to a press release from Caesars, the cast includes comedian JB Smoove, Halle Berry, and the Manning family. Archie, Peyton, Eli, and Cooper will all make an appearance in the Caesars Super Bowl commercial.

The ad will be a new installment of the “Caesar and Cleo” campaign the company began when it brought Halle Berry on board as Cleo.

According to Sharon Otterman, Chief Marketing Officer of Caesars Digital:

“Caesar is ready for his Super Bowl debut alongside Cleo and the ultimate football family, the Mannings. We’re an entertainment company first and foremost, but we are also storytellers, and this commercial gives us the unique opportunity to highlight family, fun, and football on the world’s biggest stage. We’re excited to debut the next episode of our iconic campaign and hope it will be the topic of conversation on Monday after the game.”

That wasn’t the only commercial seen from the brand this weekend, though. Caesars premiered two other advertising spots during Super Bowl weekend.

Betting On Super Bowl LVI With Caesars Sportsbook

If you’re looking to bet on Super Bowl LVI still or any other sporting event, Caesars has you covered. The sportsbook has a ton of live betting options for the Super Bowl, and of course, you can bet on all the other sports too.

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Photo by Associated Press
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Nicole Russo

Nicole Russo is the Brand Content Strategist for TheLines.com. Previously, she covered the gambling industries in Tennessee and Indiana as a content editor for PlayTenn.com and PlayIndiana.com. She comes from the world of poker, leading the marketing efforts for online poker in Nevada and New Jersey with the WSOP. Russo also assisted with the marketing efforts for the Caesars Sportsbook launch in 2019.

View all posts by Nicole Russo