Caesars Sportsbook New Jersey: New Users Promo, What You Need To Know

Written By Mo Nuwwarah on August 3, 2021 - Last Updated on August 10, 2021

As befits Olympic season, William Hill has passed the torch in the New Jersey sports betting apps market. Caesars Sportsbook takes over in New Jersey in a huge branding shift. The parent company has opted for a move to a more familiar name on US soil.

To welcome new customers and celebrate the launch, Caesars will offer a risk-free bet up to $5,000.

What do New Jersey online sports bettors need to know about the new Caesars Sportsbook New Jersey app?

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What To Know About The New Caesars Sportsbook App

What Happens To Your William Hill Account/App?

Existing William Hill users who log in will receive a notice that they must update the app. Once the app has updated, it will have rebranded to the new Caesars Sportsbook New Jersey app.

Risk-Free Bet Up To $5,000 Promo

As its welcome promotion to new customers, Caesars Sportsbook App in New Jersey will give players the chance to place a risk-free bet of up to $5,000. Key info about the promo:

  • Offer open Aug. 2-Sept. 30, 2021
  • Open to new accounts in Colorado, Iowa, Indiana, Michigan, New Jersey, Tennessee, Virginia and West Virginia (those with existing William Hill accounts also ineligible)
  • Bet must be placed online within first seven days of account opening
  • Applies only to the first real money wager by the customer
  • Bet must be settled within seven days of placement
  • If bet loses, customer receives a matching amount up to $5,000 as a one-time use free bet token
  • Free bet token has no rollover or wagering requirement
  • Users cannot combine with any other offer

More states could get access to the promotion, legislation pending. Read the full terms and conditions here.

caesars sportsbook new jersey

I live outside New Jersey. Can I bet on the Caesars Sportsbook app?

In order to place a bet on the Caesars Sportsbook New Jersey app, you must be physically located in New Jersey. However, the Caesars Sportsbook app is available in eight states: MI, NJ, VA, TN, CO, IA, IN, WV

Caesars Sportsbook, Caesars Rewards

Caesars touts its Caesars Rewards as “the largest customer loyalty program in the industry.” Thanks to the new Caesars Sportsbook app, New Jersey sports bettors can easily earn and track their rewards credit.

Every time they bet through the app, win or lose, customers earn both tier credits and rewards credits. The former enable the customer to climb higher in the program and earn ever greater rewards. The latter can be redeemed at Caesars properties nationwide for dining, hotel stays, shows and other perks.

In New Jersey, that means Caesars Atlantic CityHarrah’s Atlantic City and Tropicana Atlantic City.

New Marketing Campaign

Comedian JB Smoove headlines a new marketing campaign as Caesars looks to get the word out and emphasize the brand as a national sports betting powerhouse.

The company has emphasized bettors will treated like Emperor Caesar himself. Smoove plays the role of Caesar in the promotional material released to the media.

“Sports bettors deserve a sports betting experience that treats them like royalty,” said Co-President of Caesars Digital Chris Holdren. “In our world, everyone’s an emperor, and the Caesars Sportsbook app delivers an experience worthy of them. We invite people to play with us online, stay with us at our resorts and experience their favorite sports in new ways through our unparalleled partnerships.”

Background Of Caesars Sportsbook And William Hill

In April, US gaming giant Caesars completed a $3.7 billion acquisition of William Hill.

The latter is a decades-old sports betting company based in London. Initially expanding to the US in Nevada, it made inroads into New Jersey when nation-wide sports betting expansion gained approval in 2018.

William Hill-branded Sportsbooks made up five of 12 retail shops in New Jersey. They also occupied dozens of other properties across the country and had carved out a decent slice of the sports betting pie stateside.

Caesars had also rolled out Caesars-branded mobile betting. But, rather than continue to operate the two brands separately, they opted to fuse them both into one. They’re going with the Caesars brand, more recognizable to most US gamblers and casino-goers.

William Hill won’t disappear entirely from the US for the moment. In a few states, the app will be branded Caesars Sportsbook by William Hill. And some retail books will remain under the William Hill name, including that of Ocean Casino Resort in New Jersey.

Mo Nuwwarah Avatar
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Mo Nuwwarah

Mo Nuwwarah got his start in gambling early, making his first sports bet on his beloved Fab Five against the UNC Tar Heels in the 1993 NCAA tournament. He lost $5 to his dad and got back into sports betting years later during a 15-year run in the poker industry. A 2011 journalism graduate from Nebraska-Omaha, he combines those skills with his love of sports and statistics to help bettors make more informed decisions with a focus on pro football, baseball and basketball.

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