During Wednesday’s Massachusetts Gaming Commission (MGC) meeting, Caesars Sportsbook’s application was reviewed. The lengthy meeting ended with the commission electing not to vote on the application. The MGC has more questions that could not be answered during the meeting, preventing them from voting on the Massachusetts sportsbook license.
Another Massachusetts Vote Delayed
Caesars Sportsbook is partnered with Encore Boston Harbor which already holds a retail sports betting license in Massachusetts. Encore Boston also partnered with WynnBET which has the first online sportsbook license approval.
Caesars is aiming for a Category 3 tethered mobile sports betting license. This means that through its Encore Boston Harbor deal, Caesars would be permitted to offer odds statewide.
The reason behind the delayed vote was due to lack of information. There were several key pieces that were omitted from the presentation that made the commission uncomfortable with voting. Key focus on the responsible gaming section and marketing strategies that Caesars would implement.
Commission members were also concerned over Caesars’ connection with collegiate organizations. They focused on the sportsbook’s deal with LSU Athletics to become the official sportsbook operator of the Tigers.
These concerns led to the commission needing more time and asking for Caesars to provide better answers before a vote. The Massachusetts sportsbook license could potentially be in jeopardy should the MGC not wind up satisfied.
What Must Caesars Do To Please MGC
In order to convince committee members to grant the Category 3 Massachusetts sports betting license, Caesars Sportsbook will need to provide specific answers to the MGC’s questions. The MGC wants to know how Caesars were fined or suffered citations for their violations of responsible gaming. Caesars’ answer was not satisfactory.
The same goes for the sportsbook’s answer regarding its marketing partnerships with LSU Athletics and other colleges. Caesars emphasized that their advertising is tailored to those who are of the legal gambling age. Specifically, Caesars stated that they advertise where 70% of the audience is of the legal age.
MGC wants more from Caesars and the sportsbook will have another chance during Thursday’s meeting to secure a favorable vote. Hopefully, this will conclude with another approval by the MGC.