Caesars Sportsbook is hitting the road to engage fans where they cheer for their favorite teams with the Caesars Sportsbook & Casino Truck Tour. The fully branded 18-wheeler will travel across the US to major sporting events and select Caesars destinations to provide fans with unique experiences.
The truck will debut on Sept. 19 in Orchard Park, NY for the Monday Night Football game between the Bills and Titans.
Caesars Sports Tour Debuts September 19
Fans at the Monday Night Football home opener for the Bills will catch the first glimpse of the Caesars Sportsbook truck.
Caesars Sportsbook is also opening a new sportsbook-style premium club lounge in the Business Class Club at the stadium on the same day.
The truck encompasses over 1,000 square feet of activation space. The space includes a state-of-the-art production studio as well as a podcast studio for content creation. Peyton Manning’s Omaha Productions, ESPN, and CBS Sports will all create content with Caesars on the tour.
Caesars ambassadors including Trey Wingo, Kenny Mayne, and featured Omaha Productions guests will appear along the tour as well.
Aside from content creation, the truck will deliver new customers unique sports and casino offers at each stop. Caesars Rewards loyalty members can expect VIP experiences and an environment that is “worthy of a Caesar.”
Eric Hession, President of Caesars Digital, is excited about this new venture,
“Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us. The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can’t wait to engage fans on the road, and we’d like to thank our great partners for making this possible.”
The Tour Will Hit Legalized Betting Markets
After Buffalo, the Caesars Sportsbook & Casino Truck will head to additional states with legalized sports betting. The truck will stop at Caesars resorts as well as marquee sporting events in 2022 and 2023.
Fans can expect to engage with former athletes, watch sporting events broadcast on the truck, and get access to local food and beverage opportunities unique to each market.
The final stop will be Glendale, Arizona for Super Bowl LVII. Caesars Sportsbook has a large presence in that market, launching Caesars Sportsbook and Guy Fieri’s DTPHX Kitchen + Bar at Chase Field earlier this year.
Chase Field is home to the Arizona Diamondbacks.
In addition to these in-person events along the tour, Caesars Rewards members earn Tier Credits and Reward Credits through every wager placed on the Caesars Sports app. These credits can be redeemed for unique Caesars Rewards experiences, including special access to the Caesars Sportsbook & Casino Truck.