Keeneland and Red Mile Gaming & Racing in Kentucky has announced Caesars Sportsbook as their official sports betting partner. This deal will allow Caesars to operate in Kentucky sports betting and offer odds once the market launches. Caesars is the first of the sports betting sites to announce a deal with local Kentucky operators.
Caesars Meets Kentucky
Keeneland and Red Mile Gaming & Racing run the Keeneland Racetrack and Red Mile Racetrack in Lexington. Market access is granted to Caesars Sportsbook through this deal, allowing the mobile app to launch in the Bluegrass State. There will also be a Caesars retail sportsbook at the racetracks.
The Caesars Sportsbook Kentucky app will be available statewide once the market is live. There is no official launch date set for Kentucky sports betting.
“Keeneland and Red Mile are iconic horse racing venues with an important legacy in the state of Kentucky,” said Eric Hession, president of Caesars Digital. “Customers in the region have long enjoyed our world-class Caesars destinations and, most recently, our horse racing wagering app, Caesars Racebook. Working with these historic institutions provides an unmatched opportunity to reach sports and racing fans in the state, and we look forward to working with the Kentucky Horse Racing Commission as we prepare to launch later this year.”
Caesars has been busy in recent weeks. The titular sports and horse racing operator also partnered with local tribes in Maine sports betting. That makes Kentucky the second new market in which Caesars leads the line to announce a partnership for eventual launch.
This current deal also serves as an expansion for the Caesars Racebook app. Caesars reinforces its commitment to horse racing and sits as the host for the National Horseplayers Championship.
“Keeneland’s venture with Caesars Sportsbook holds exciting potential and furthers our mission to introduce new audiences to horse racing,” said Keeneland President and CEO Shannon Arvin. “Caesars is a globally respected brand, and we value their commitment to racing and their expertise in sports wagering.”
More Operators Expected In The Near Future
With Caesars Sportsbook announcing its deal to launch in Kentucky, locals can expect to see partnership announcements from other operators soon. Sports betting giants like FanDuel and DraftKings are expected to make a push into the Kentucky market.
Both operators have launched their own horse racing apps and have partnerships with Churchill Downs Inc. Kentucky being the horse racing center makes market access an enticing prospect for these operators. Kentucky sports betting is well on its way with Caesars opening the doors.