Watch & Bet: Caesars Partnership Brings NFL Streaming To Sportsbook App

Written By Giovanni Shorter on December 5, 2022
Caesars Sportsbook NFL

Genius Sports and Caesars Sportsbook made history during Week 13 on Sunday Night Football. Caesars became the first sportsbook to offer live NFL streaming on its mobile app. The live stream occurred during the Indianapolis Colts at Dallas Cowboys game. The Caesars Sportsbook NFL streaming service is an evolution in sports betting entertainment.

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Caesars Sportsbook NFL Streaming Partnership

Caesars is the first sportsbook to offer this product through Genius but is not expected to be the only one. Genius Sports announced that select games will be available during the regular season each week for sports betting streams. Fans can watch these games and wager on them directly from the app.

Using Genius Sports machine learning and live streaming technologies, the product ‘Watch & Bet’ will provide unique experiences for users. There are exclusive augmented live video betting options available through this partnership.

“The addition of live Watch & Bet video streaming brings the best that the NFL has to offer right into the Caesars Sportsbook app,” said Eric Hession, President of Caesars Digital. “Delivering innovative technology like this remains a key emphasis for us, so being the first U.S. sportsbook to provide customers with in-app NFL live streaming isn’t something we take lightly. We’re thankful to bring an industry-leading new feature to our sports wagering app through our partnership with Genius Sports and the NFL.”

Genius Sports is the exclusive distributor of NFL statistics and official league data. This Watch & Bet product is an expansion of the said partnership. Caesars is now ahead of the curve with NFL betting thanks to these options. This is a major advancement for sports betting.

Will Other Sportsbooks Follow?

The Caesars Sportsbook NFL streaming setup appears to be the test for this ‘Watch & Bet’ live product. It is likely that other sportsbooks will curate partnerships in order to provide similar options to their users. Genius Sports is aiming to expand its product offering for sports betting operators across the globe.

“In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to deliver the most compelling sports betting experience available across the U.S.,” said Mark Locke, CEO of Genius Sports. “Accelerated by our long-term NFL partnership, Genius Sports continues to go from strength to strength as our innovative products enable our customers to grow their product offering and increase market share across North America.”

The NFL may not be the only league where such a product will be available. Depending on the success of the Caesar Sportsbook NFL streams, fans could see Genius tap into its other partnerships. This includes Argentinian and Colombian soccer, the EPL, Liga MX, and NASCAR.

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Giovanni Shorter

Giovanni Shorter is a sports enthusiast and writer with a passion for the legal and industry side of the sports betting market. Giovanni got his education from Florida State University where he honed his writing style writing narratives and short stories. He has spent his professional career covering sports and entertainment through articles and blogs and continues to look at the industry from multiple angles.

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