Caesars Sportsbook Arizona: Once Launched, Bettors Get New App, Promo, Rewards

Written By Derek Helling on August 3, 2021 - Last Updated on August 26, 2021

Provided the AZ Dept. of Gaming cooperates with the company’s wishes, Caesars Sportsbook Arizona will be among the choices for bettors this fall. Thanks to the timing of the launch of this Arizona sports betting app and major revamp, Arizonians will get to experience a more robust version of Caesars.

The new Caesars includes a redesigned app, new wagering options, and full integration into the company’s rewards program. The new mobile interface becomes another element that could make Caesars a market leader in the state.

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Details for the new Caesars Sportsbook Arizona

This release has been building for months. Last September, Caesars announced a $3.7 billion deal to acquire William Hill Sportsbook. While the company plans to sell off William Hill’s European assets, it’s essentially rebranded William Hill’s operations in the US.

That remodel went live this week in jurisdictions where William Hill had been operating, like Michigan and West Virginia. That included neighboring Colorado. Caesars had operated a sportsbook under its own branding in several of the same places prior, like Indiana, Iowa, and New Jersey. The two are now one there.

William Hill’s product was much more robust as far as online wagering went, offering more markets and frequent promos. The new Caesars app boasts all of those elements. Currently, Caesars is offering a risk-free first wager to new customers in its existing jurisdictions.

It’s uncertain exactly what promotions Caesars will offer in AZ upon launch. Caesars’ current terms for that introductory offer have it expiring on Sept. 30, for instance. However, regulations around promotions in the AZ sports betting rules are pretty standard.

For the time being, though, it isn’t even certain that Caesars will be active in AZ, or when. Bettors in AZ should get answers to those questions soon. There is a reason for Caesars to be optimistic, too.

Is licensure imminent for Caesars in AZ?

Caesars was among the first to announce a market access deal in AZ. The brand will handle sports betting operations for the Arizona Diamondbacks. Again, that’s pending regulatory approval. The plans include a retail sportsbook in a sports bar near Chase Field and an online wagering platform available across the state.

The Dept. of Gaming plans to announce its first license recipients by Aug. 27, if things go well. Given the fact that Caesars is aligned with the D-Backs and the MLB franchise’s prominence in the state, it’s reasonable to expect positive decisions.

Even if things go awry for the Diamondbacks’ license, though, that doesn’t necessarily mean doom for Caesars in AZ. Caesars also operates the Harrah’s Ak-Chin Casino in the state. If the Ak-Chin Indian Community gets a license, that could provide a path into AZ as well.

Through whichever route, Arizonians could start seeing marketing for Caesars as soon as Aug. 28. Right now, Caesars is running an ad campaign featuring Patton Oswalt and JB Smoove. Caesars could enlist more locally relevant celebrities to aid its cause in AZ, though.

One of the biggest reasons to give Caesars a try, if and when available, will include Harrah’s Ak-Chin.

Caesars Rewards in the app, redeemable at Harrah’s Ak-Chin

According to a press release, every wager placed at Caesars Sportsbook Arizona will count toward rewards credits and tier credits. That applies whether the bet is a winning one or not. Rewards and tier credits will be redeemable on the app or website for things like free bets. That’s really just the beginning, though.

Visitors to Harrah’s Ak-Chin can also redeem their rewards for free hotel stays, dining, and entertainment at the casino. Of course, rewards can be used for free play at the casino as well. Under the new gaming compact terms, that includes more slots plus baccarat and craps.

Caesars also frequently offers unique experiences to rewards program members. Given the relationship with the Diamondbacks, the program could include special events just for rewards members. Again, that’s all hypothetical right now.

Before it can start planning special events for sportsbook users in AZ, the sportsbook needs regulators’ approval to operate there. Assuming that happens, a brand new product is ready to make its debut in the state.

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Derek Helling

Derek Helling is a lead writer for PlayUSA and the manager of BetHer. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.

View all posts by Derek Helling