Caesars Partners With Encore For Massachusetts Market Access

Written By Giovanni Shorter on November 18, 2022
Caesars Sportsbook Massachusetts

Encore Boston Harbor and Caesars Sportsbook have reached a preliminary agreement to grant the sportsbook a betting skin. Encore is allowed two betting skins in Massachusetts and the second will be used for its in-house WynnBET app. This allows Caesars Sportsbook Massachusetts to launch in the Bay State on launch day.

Caesars Meets Massachusetts

The partnership between Caesars and Encore Boston Harbor comes as Massachusetts lawmakers work towards a launch date. The target launch window is currently March for online sportsbooks.

The arrangement will see Caesars Interactive Entertainment gain a tethered category three license from the Massachusetts Gaming Commission (MGC). Deals like these are expected the closer things get to the launch window.

“Such arrangements are common in other online gaming markets,” an Encore Boston Harbor spokesperson said.

With this deal, Caesars avoids having to compete with other sportsbooks for betting licenses. Massachusetts only has seven untethered licenses available. Several sportsbooks will be competing for one of these betting licenses.

The MGC confirmed that nearly 30 businesses applied for betting licenses in Massachusetts. Caesars Sportsbook has avoided having to beat out the vast pool of applicants for access to the Massachusetts market. Encore and Caesars will finalize this partnership in the coming weeks.

More Partnerships Likely

Other sportsbooks are likely to follow in Caesars’ footprints and claim a tethered licenses. In total, 15 sports betting licenses are available while eight of these licenses must come from tethered partnerships with seven available untethered.

Currently, Caesars joins Barstool Sportsbook, BetMGM, and WynnBet who have already claimed tethered licenses.

This leaves just four tethered license deals available for sportsbooks. The competition is less stiff for the tethered licenses as the deals are made in advance. Sportsbook operators mentioned in required surveys who they would likely partner with.

The MGC already has a good idea of which deals are being made so locals can expect announcements to follow shortly. The untethered licenses will be given out by the MGC at a later date.

A lot of progress is being made in the Massachusetts sports betting market. Lawmakers are aiming for a universal launch date, so all licenses will be granted before the launch.

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Giovanni Shorter

Giovanni Shorter is a sports enthusiast and writer with a passion for the legal and industry side of the sports betting market. Giovanni got his education from Florida State University where he honed his writing style writing narratives and short stories. He has spent his professional career covering sports and entertainment through articles and blogs and continues to look at the industry from multiple angles.

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