Bragg Eyes Up North American Online Gambling Expansion

Toronto-based Bragg Gaming Group is eyeing up a further rollout of its iGaming products following recent expansions in the North American market.

In a Q2 call last week, Bragg’s Robbie Bressler set out its further plans following a deal with content platform Drayton International.

Bragg had already entered the fledgling Alberta gaming market when it went live on July 13. However, the acquisition of Drayton could open doors into the ADW market south of the border.

Territorial Expansion Will Be ‘Strategic’, CFO Says

Highlighting the online casino market in particular, Bragg Chief Financial Officer, Robbie Bressler, said, “We are quite excited about what iGaming, and iCasino especially, is doing in North America across many jurisdictions. We did point out in our press release that our underlying US business – so this is the proprietary content we service both US and Ontario and now Alberta – is growing at a very good tick.

“We are well over 40% growth from quarter to quarter, Q2 to Q2, 2026 to 2025. We are seeing growth in the areas we want to see and in the areas we have invested in. We are not necessarily jumping to new markets. We want to be very strategic in any territorial expansion.”

$9M Drayton Acquisition Key to Growth

Bragg Gaming Group completed an acquisition of Drayton International in late July. The $9 million deal was achieved through the purchase of 4.5 million shares totaling $9 million.

“Drayton gives bragg a direct, credible entry into the U.S. Advance Deposit Wagering (ADW) market, a diversified portfolio of studio equity interests and proprietary distribution infrastructure that materially expands our content scale,” said Matevz Mazij, Bragg’s Chief Executive Officer. “Beyond this transaction, our studios continue to expand the breadth of games and features across the platform, including the early application of AI-assisted development tools to help us bring new content to market faster. We see real long-term potential here, and we intend to be direct with shareholders and the market as that work matures.”

While the U.S. has just over half a dozen states offering regulated online casino gaming, many more allow licensed sports betting.

Bragg’s Reach Extends in US

Bragg has already made inroads into the U.S. online casino industry. It signed a deal last year with Hard Rock Bet Casino to supply exclusive online casino games to the site.

Hard Rock Bet Casino is regulated in multiple U.S. states, including New Jersey. That’s in addition to the developer’s existing online gaming deals in British Columbia, Quebec, and Ontario.

Bragg enjoys a distribution agreement with 888casino in Ontario, one of the top online casinos in the world. It later penned a deal with Rush Street Interactive to roll out online casino content at BetRivers.ca in the province.

Bragg Total Revenue Down Year-Over-Year

Bragg Gaming Group reported its Q2 2026 financial results last week. Total quarterly revenue was down 12% year-over-year. Additionally, it announced a 19% cut to its global workforce.

However, the Q2 results came too soon to factor in Bragg’s entry into the new Alberta iGaming market. It supplies over 80 titles to regulated casinos in the region. There’s a good bet that year-over-year revenues in the next Q2 could be higher.