B/R Live: Sports Streaming Service Isn’t Great For Sports Bettors … Yet

Written By Marc Meltzer on May 9, 2018
B/R Live Betting

Bleacher Report recently announced the launch of B/R Live, a new streaming service that will serve as a hub for watching live events and sports news. B/R Live will offer live games from UEFA Champions League, UEFA Europa League, NBA, the PGA Championship, and more. It became available in March and will be free to everyone on a trial basis until June.

Bleacher Report isn’t the first sports media company to announce a streaming service. ESPN just launched ESPN Plus, offering more ESPN sports content than cable and other streaming services offer. Not only will streaming services offer a new way to watch games, but they also offer an immersive multimedia sports landscape.

What to know about sports streaming services:

  • New streaming services and cable apps create a great environment for sports bettors and fans.
  • The new platforms allow single-screen multitasking.
  • Streaming services are delayed by about 40-60 seconds. In-play bettors shouldn’t get too excited…yet.
  • Watching, researching, wagering from anywhere seems like the future for sports betting when it’s legal around the country.

Technology makes watching sports better

Technology is ubiquitous in the world of sports and sports betting. Whether the technology is a sweet new TV or a cable box that shows live stats, there’s a good chance that the experience of watching sports today is better than it used to be. That experience will continue to improve as technology gets better.

Most sports fans aren’t only watching sports and they’re not necessarily watching at home on a TV. Sports is a multi-screen experience now. There’s a game on one screen, social media on another and possibly more games and possibly news or other media on another screen. Sports fans multi-task more than any other media viewer even if they’re on a mobile device.

B/R Live gives a look at the future sports betting

The B/R Live streaming service gives a look into a potential portal for sports bettors. The service allows viewers to watch a game while reading news and viewing real-time data on the same screen. This is a multi-screen experience on a single screen.

It isn’t difficult to imagine a day when there’s also a live in-play odds screen. Maybe there’s an on-screen button that will allow bettors to place wagers while watching a game. The possibilities are endless. Of course, this won’t happen until sports betting is legal across the country.

B/R Live won’t be the future when it launches

Streaming TV is a great option for anyone looking to move on from large cable bills. However, right now it isn’t great for sports fans and most importantly, sports bettors. There’s still a lag of 40-60 seconds from live action.

This delay may not mean much when watching a movie but it’s massive for sports fans and bettors. A football game is at least one play behind the stadium, baseball is at least two pitches behind the action, and streaming a basketball game can be three or four possessions behind the actual game action.

During March Madness I had to close Twitter at the end of certain games because of potential spoilers. Ironically, the sports bettor didn’t mind knowing about wins before seeing them. It’s impossible to enjoy all the in-play wagering options when watching a game on a streaming service right now.

Once the games can be streamed live, a new world of betting will open up for gamblers. Maybe sports betting will be legal across the country by the time streaming technology catches up to live action.

In the meantime, in-play bettors can enjoy their multi-screen action in the sportsbooks. Hey, it could be worse.

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Marc Meltzer

Marc Meltzer grew up on the mean streets of the South Bronx. He's the rare combination of Yankees and Jets fan which explains his often contrarian point of view. Marc is a freelance writer and social media consultant. Writing about steak, booze, gambling and Las Vegas is a tough job but somebody has to do it.

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