Since DraftKings Sportsbook became the state’s first online product at the beginning of August, the NJ sports betting mobile crowd has swelled to eight products — the latest of which fully activated on Sept. 13.
Through a partnership with Resorts Atlantic City, The Stars Group, which operates the PokerStars NJ, introduced its BetStars sports betting platform.
Based out of the Isle of Man, The Stars Group joins the wave of European gaming companies expanding or making their first footprints on American soil.
With nearly a dozen sports betting licenses worldwide, BetStars has become a fixture in the wagering industry. At the time of the company’s partnership with Resorts, Matt Primeaux, SVP Strategy & Operations, USA at The Stars Group, noted how that experience will translate to the US.
“Working with our longstanding partner, Resorts, we are really excited to introduce a brand-new consumer experience by bringing New Jersey fans closer to the sports and the teams that they love,” Primeaux said. He then added: “We believe The Stars Group is uniquely qualified with the experience and insight needed to make sports betting a success in New Jersey.”
How to get started
Gaining access to the BetStars mobile sportsbook is simple.
For Android, users visit the BetStars NJ website and are faced with oversized font that is impossible to miss. A quick scroll down brings to the screen the “Get Our Android App” button. Upon selection, the app will begin downloading on the mobile device. Once complete, open the app, see the options, sign up and get cracking.
For iOS users, the BetStars product is similar. Download the app, sign up, see the games, get to betting.
BetStars at a glance
Courtesy of its overseas experience and success, BetStars features a clean interface with smooth navigation.
Upon opening the app on Android, users are taken to the home page that features “Highlights” of the day. In Friday’s case, that included the Odds Boost feature, which according to the BetStars website, boosts “the payouts of certain favorite bets each day to give you a bigger and better return.”
Also on the home page are two tabs that display a pair of features ideal for first users. The Popular tab includes the top games on which to wager, such as the weekend’s popular college football games or the top events from baseball, soccer, tennis, boxing/UFC and hockey. Neighboring the tab is In-Game, which offers in-play betting in contests currently underway. Near the bottom of the page are the Trending Bets, a self-explanatory section that features the contests drawing the most action from bettors.
For those not willing to scroll too much, or those who know exactly what sport and what games on which to wager, the top of the page will draw the most attention. Spread across the page beneath the BetStars banner are the wide selection of sports the app offers:
- NCAA football
- English Premier League
- Football (in general, which includes NFL, NCAA and the CFL)
The app caters to the frugal bettors in the audience, offering minimum bets of just $0.01 for some events, the lowest in the NJ market. To boot, those penny wagers are vig-free.
Helping the app stand out from the crowd is the “Spin & Bet” feature that is a spinoff of the PokerStars’ “Spin & Go.” With this feature, users take a portion of their wagers and spin a wheel to possibly win up to a 10-time multiplier on potential winnings. Users select a bet type in the drop-down Spin & Bet section of the app, add it to their betting clips, enter the wager amount and click ‘Spin & place bet.’ Odds on the bet will then be multiplied by the spin’s outcome. In order to fund the “enhanced odds jackpot,” according to BetStars, “we deduct 10% from every Spin & Bet amount.
Primeaux has noted that one of the app’s features will be live streaming, which by initial launch had not been activated. With this feature, bettors can follow the action of their events without physically watching gameplay.
Additionally, A cashout option allows users to earn winnings before the end of a given event. Take Super Bowl LI, during which the Atlanta Falcons blew a 28-3 lead against the New England Patriots. If bettors feared such a comeback was in store, they can cash out before the rally even begins.
BetStars also offers several betting and deposit promotions. After signing up, users can wager $25 on any event on any day and received $5 in free bets. New players also have the opportunity to receive $500 in wagers. Bettors place a bet, up to $50, and have it matched by BetStars. On top of that, for every $150 wagered thereafter, another $50 in free bets come in, up to $450.