Indiana bettors can soon access Betr through a new regional partnership. The Jake Paul-run sportsbook is partnering with Caesars Southern Indiana to offer micro-betting odds to residents. The Betr and Caesars deal will grant market access for Betr both online and retail. The Eastern Band of Cherokee Indians (EBCI) is also a part of the partnership.
Betr Expands To Indiana
Micro-betting is a focus on betting that does not account for the final score of the game or event. Instead, there are betting lines for individual moments. Betr is jumping on this phenomenon and the product is aiming to be a new kind of betting experience in Indiana.
“We are thrilled to be working with Caesars Southern Indiana and EBCI Holdings to bring Betr to the Hoosier state,” said Joey Levy, Founder, and CEO of Betr. “Market access is one of the primary expenses that comes with launching a regulated sports betting business in the U.S., so we have been focused on aligning ourselves with partners who buy into our vision and are willing to take equity in lieu of cash for access. We are thrilled to announce this partnership and we are grateful for the opportunity to undergo the licensing process with the Indiana Gaming Commission.”
Betr will be available for download so long as it passes final regulatory approvals. This is standard for all betting operators in Indiana. Once granted, Indiana fans will have access to thousands of different live game plays and events. These are available at the Caesars Southern Indiana casino as well as across the state with online betting.
Indiana Tribes Push Micro-Betting
Through EBCI Holdings, Betr is able to access the Indiana market. The EBCI is the owner of Caesars Southern Indiana as they purchased the casino in 2021. The group views Betr as a strong addition to the Indiana market and is optimistic about the upcoming success.
“Our partnership with Betr will deliver a fresh, dynamic new way of betting to thousands of sports fans in our area. It’s a thrilling new way to engage with live sports,” said Brad Seigel, general manager of Caesars Southern Indiana. “With Betr’s microbetting focus combined with Betr’s smart take on sports media led by boxing star Jake Paul, we believe Betr will be a fun new option for sports fans throughout Indiana and will appeal to mass market consumers.”
Local fans will soon get their hands on Betr in the Hoosier State. Indiana sports betting is already home to 14 mobile betting apps. Betr, however, is the first and only micro-betting option in Indiana.