BetMGM announced Tuesday that they signed a multi-year partnership with the NFL to become an Official Sportsbook Partner in Canada. Legal sports betting in Ontario launched back in April and BetMGM was among the first books to go live. What can Ontario residents expect from the new partnership this upcoming NFL season?
BetMGM NFL’s Official Sportsbook Partner In Canada
According to a release published Tuesday, BetMGM now has the right to NFL logos and to advertise on NFL platforms. Also mentioned are “exclusive NFL experiences,” though it was not elaborated on yet. According to multiple reports, the NFL is growing in popularity steadily in Canada.
BetMGM inked a deal with the NFL in the US last year, and it’s reasonable to expect a similar partnership in Canada. The biggest development from that deal is TV spot advertising during NFL games throughout the season. Canadians can expect NFL-sponsored pick ’em challenges and free-to-play contests, similar to what FanDuel is offering in a similar deal.
“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” said BetMGM CEO Adam Greenblatt. “We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”
Where Is Sports Betting Legal In Canada?
As of April 2022, sports betting is legal in Ontario. That came shortly after the Canadian Parliament lifted a federal ban on single-game sports wagering in June 2021. Other provinces will follow suit, although Ontario is currently the only one that offers mobile single-game betting.
Previously, provincial lotteries sponsored sports betting that had to be done via parlays and in-person; that’s notably still the case in Quebec and British Columbia.
Keep up to date with TheLines for more developments with legal sports betting in Canada.
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