Bet365 Partners With Charlotte Hornets To Gain North Carolina Market Access

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Written By Giovanni Shorter | Last Updated
Charlotte Hornets bet365

The Charlotte Hornets and sports betting app bet365 have joined forces. This partnership with a local team grants bet365 market access in North Carolina. This exclusive multi-year partnership marks the first partnership between an official sportsbook and a North Carolina team before the state launches legal online sports betting.

Bet365 Gains North Carolina Access Via Hornets Partnership

With this deal, bet365 will be able to go live following the launch of North Carolina online sports betting. Currently, there is no set launch date for online sportsbooks. Per the law, they must go live by June 2024. In addition to market access, bet365 gains significant branding and signage at the Spectrum Center through this deal with the Charlotte Hornets. Locals will also see bet365 branding on the official Hornets website and across the Hornets’ social media platforms.

“We are excited to announce this partnership with bet365,” said Jacob Gallagher, Hornets Sports & Entertainment Chief Revenue Officer. “Since the day Governor Cooper signed sports wagering into law at Spectrum Center in June, we sought a partner that would help us provide our fans with new, additional opportunities to engage with their favorite sports teams. We are confident that bet365 is a great fit with our organization and can help us do that.”

The signage and branding have already been implemented at the Spectrum Center. Locals will notice bet365’s logo on the court during in-season tournament games. This partnership also extends to the team’s radio and TV broadcasts.

“Everyone at bet365 is thrilled to partner with the Hornets as we launch our iconic sports betting brand in North Carolina. The Hornets’ rich and dynamic history is deep rooted in the Queen City community, and we’re abuzz to become part of their exciting future,” said a bet365 spokesperson.

North Carolina Online Betting Launch Still Unknown

The news of the bet365 partnership with the Charlotte Hornets is another example of the progress being made in North Carolina. Despite officially confirming that sportsbooks will not launch on Jan. 8, the first day sportsbooks can legally launch, there is still much progress behind the scenes.

North Carolina’s Sports Betting Committee approved regulations that will shape the market. Additionally, the sports betting catalog was approved. The catalog determines which sporting events and wager types will be available at sportsbooks. The NC Lottery Commission needs to make final approvals, but the committee’s accomplishments are inching the state closer and closer to a launch.

North Carolina could still reach a launch date ahead of March Madness betting…or even Super Bowl betting. It depends on how quickly lawmakers can confirm final regulations, review and approve licenses, and test sportsbook operators for launch. It’s safe to say North Carolina sportsbooks are in the home stretch.