Brant James

Brant James

Analyst

Brant James is a veteran sports journalist with a focus on gambling industry trends, finding the big ideas and the big-idea makers, and presenting their stories in a way that gamblers, industry members, and mainstream readers can enjoy and understand. He’s unfortunately become extremely proficient at deciphering federal indictments.

What makes Brant James an expert?

A former NHL and motorsports beat writer at the Tampa Bay Times (2004-2011), and the national racing writer at USA Today (2015-2017), James has covered Stanley Cups, Indianapolis 500s, Daytona 500s, a Super Bowl, and once rode to the top of Mt. Washington with Travis Pastrana. Landing on the U.S.S. Theodore Roosevelt with Dale Earnhardt Jr., was kind of a hoot, too. In between, he had stops at SI.com, ESPN.com, and espnW.

Brant James Expertise

Let’s dive in to Brant’s areas of expertise:

Industry Trends

My interest lies in connecting the dots and explaining who is making these dots. And why they’re doing it.

Sports Betting Integrity

Discovering and explaining the scandals that pull at the very fiber of sports fandom and faith is a crucial part of the job.

Tech

There’s always a next thing, thanks to technology. I enjoy discovering how the idea meets the app.

Responsible Gambling

It’s about sustainability of the customer and then the sustainability of the gambling company.

FAQ

Why did you decide to become an iGaming journalist?
The time was right for a change in 2017 and then 2018 came along, and with it the repeal of the Professional and Amateur Sports Protection Act. Then things got interesting.
How do you research and verify the information in your articles?
As my J1 professor once said: “If your mom says she loves you, double-check it.”
What is most important for you when writing industry news?
Being factual and being interesting enough that someone wants to read your facts.
How do you stay up to date with your areas of coverage?
Read everything every day.
More about Brant James

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