Super Bowl betting in 2019 told different stories for sportsbooks in New Jersey and Nevada. The sportsbooks on the east coast saw heavy sports betting action on the winning New England Patriots. The west coast sportsbook operators saw more balanced action with more Los Angeles Rams bets than their east coast brethren.
New Jersey Super Bowl revenue
The New Jersey Division of Gaming Enforcement (NJDGE) announced preliminary wagering revenue for the 2019 Super Bowl on Monday. The NJDGE will have official wagering information when they release the usual monthly reports later in February. The first Super Bowl for New Jersey sportsbook operators was a losing proposition.
Brick and mortar casinos in Atlantic City and Horse Tracks around the state along with mobile sportsbooks took $34,894,900 in wagers. They paid out a total of $39,469,147 from those wagers. In total New Jersey sportsbook operators lost $4,574,247 or 13 percent from wagers on the Super Bowl.
FanDuel Sportsbook estimates that it had a net loss of around $5 million on Super Bowl bets. That number included free bets, which accounted for a “significant” percentage of the losses, according to Legal Sports Report.
DraftKings Sportsbook paid out about $11 million to customers after the Big Game and lost more than $1 million.
Both sportsbooks had a similar amount of money wagered on the Patriots. A little more than 68 percent of money wagered on both the point spread and moneyline at DraftKings was on the Patriots. FanDuel saw even more action on the Patriots with approximately 75 percent of the action on the Super Bowl winner.
East coast sports bettors bet on the east coast team to win the Super Bowl. This isn’t too much of a surprise given the anecdotal evidence of regional sports bettors favor local teams. Next year already seems to be lining up to have a similar result for DraftKings in New Jersey. The most popular NFL futures to win the 2020 Super Bowl are:
- New York Giants
- Philadelphia Eagles
- New England Patriots
If the Giants somehow win the Super Bowl next year, DraftKings will already be behind the eightball paying out futures wagers that are currently at 33-1.
Nevada Super Bowl revenue
Nevada sportsbook operators had a much better result after the Super Bowl even though total handle was down from last year. According to the Nevada Gaming Control Board, sportsbooks around the state took in $145,939,025 in wagers. Sportsbooks won $10,780,319 for a hold of 7.4 percent.
The handle on the 2019 Super Bowl was lower than the record $158,586,934 wagered on the Big Game last year. This is the first year in at least 11 years that the amount wagered on the Super Bowl hasn’t increased in Nevada.
Even with the lower handle on the Super Bowl, most sportsbooks came out a winner. According to ESPN’s David Purdum, Caesars Entertainment (NV only), CG Technology, MGM Resorts International, South Point, Station Casinos, Westgate and William Hill (NV only) had a winning Super Bowl.
One thing to remember is that futures bets are included in Super Bowl revenue reports. Since the Patriots were among the favorites all season the sportsbooks didn’t have a big payout for futures. This helped fuel the bottom line win for Nevada sportsbooks. New Jersey sportsbooks didn’t have as much time to collect futures so they didn’t have as much potentially profitable revenue to offset their losses.
While the overall results seem positive, the lack of another record-breaking handle is surely a disappointment. As soon as the Super Bowl matchup was made sportsbook operators told the Las Vegas Review-Journal that they expected another record handle this year.
Lead image via FanDuel
Super Bowl LIII was a letdown by most accounts, including a reported 5 percent drop in viewership from last year’s game, making it the lowest-rated Super Bowl over the past decade.
Many are calling it the worst Super Bowl in history as the New England Patriots won their sixth championship since 2001 with a 13-3 victory over the Los Angeles Rams. But that’s the beauty of the Super Bowl — as boring as the game was, there were hundreds of other ways to keep your interest with prop bets.
Popular Super Bowl props that won
Sony Michel over 17.5 rush attempts/ 76.5 rush yards (-110, Westgate SuperBook)
The Patriots running back was a popular target for bettors, and he delivered very late in the Super Bowl for ‘over’ bettors. Michel rushed three times for 21 yards in the first four plays of the game and was on his way. But the over bets did not look good midway through the fourth quarter even as the Patriots got the ball back off the interception leading 10-3 with just over four minutes remaining.
Then Michel carried the ball on the first four plays of the Patriots game-clinching drive, including a 26-yard burst from the Patriots 5-yard line to get them out of the shadow of their end zone. He carried the ball seven times for 41 yards on the drive that concluded with a field goal to put New England ahead 13-3. Michel finished the game with 18 carries for 94 yards and one touchdown.
Julian Edelman MVP
Michel was runner-up for Super Bowl MVP behind WR Julian Edelman, who won and cashed in for many on MVP odds of 40-1 at BetStars NJ and 35-1 at FanDuel Sportsbook. Edelman rewarded his ‘over’ bettors by catching 10 passes for 141 yards.
Rob Gronkowski over 3.5 receptions/ 53.5 receiving yards (-110)
The yardage number was bet up, but Gronk still delivered with six receptions for 87 yards.
Brandin Cooks over 5.5 receptions and over 75.5 yards (-110)
Cooks was the only Rams player to go over his yardage and attempts finishing with 8 receptions for 120 yards.
Longest field goal in game – over/under 48.5 yards (-110)
In the last 17 Super Bowls, only twice has there been a field goal longer than 48.5 yards. But Rams kicker Greg “the leg” Zuerlein kicked a 53-yard field goal late in the third quarter to reward over bettors.
Will the team to score last win the game? Yes or No.
The -190 moneyline on YES came through on this one. In the last 17 Super Bowls, the team to score last won 15 times. This bet came down to a Rams missed 48-yard field goal by Zuerlein with five seconds remaining in the game. The Patriots thus scored last with their late field goal and also won the game.
The opening coin toss
Tails was the winner, giving the Rams the win (the Patriots always call heads). In 53 Super Bowls, the coin toss has now come up tails 28 times and heads 25 times. The Rams are now 4-0 all-time on the Super Bowl coin toss.
The Gatorade shower
While Nevada gaming regulations do not allow Nevada sportsbooks to offer many novelty props unrelated to the actual game, there were plenty of other props that were popular in New Jersey. When Super Bowl LIII ended with a 13-3 Patriots win, the props and betting results were still being decided. The Gatorade dump on the winning coach was anxiously awaited by many bettors, and the color blue won at +375 odds.
This prop was far from popular, but one bettor scored big at the South Point in Las Vegas with a $250 bet at 400-1 odds on the LA Rams to score exactly 3 points in the Super Bowl. He cashed in $100,000. The South Point opened the prop at 500-1 odds and dropped to 400-1 odds, the MGM had it at 250-1 and the Westgate Super Book had the same prop at 80-1.
Popular Super Bowl props that lost
Tom Brady props
Brady finished under his passing yards, attempts and touchdown totals, and failed to win the MVP as the prohibitive favorite (+110). Brady finished 21-of-35 for 262 yards and no touchdowns.
James White props
Patriots running back James While failed many bettors on his rushing and receiving attempts and yards. White rushing just 2 times for 4 yards and caught 1 pass for 5 yards.
Rams OVERs fall short
Rams QB Jared Goff also came up short on passing yards, attempts and touchdowns, as he finished 19-of-38 for 229 yards and no TDs. Running backs Todd Gurley (10 rush 35 yards, 1 catch), CJ Anderson (7 rush 22 yards) and wide receiver Robert Woods (5 receptions, 70 yards) all came up short of their yardage for over bettors.
Total field goals made by both teams – over/under 3.5 (-110)
When Patriots kicker Stephen Gostkowski kicked the third field goal of the Super Bowl with 1:12 remaining in the fourth quarter, it looked like ‘under’ bettors would still cash easily with the score 13-3. But the Rams drove down the field and with five seconds remaining, Los Angeles tried a 48-yard field goal hoping to cut the margin to 7 points and try an onside kick and recovery hoping for one more miracle play. But reliable Rams kicker Greg Zuerlein missed, allowing under bettors to cash-in on one final Super Bowl prop bet sweat.