Super Bowl betting in 2019 told different stories for sportsbooks in New Jersey and Nevada. The sportsbooks on the east coast saw heavy sports betting action on the winning New England Patriots. The west coast sportsbook operators saw more balanced action with more Los Angeles Rams bets than their east coast brethren.
New Jersey Super Bowl revenue
The New Jersey Division of Gaming Enforcement (NJDGE) announced preliminary wagering revenue for the 2019 Super Bowl on Monday. The NJDGE will have official wagering information when they release the usual monthly reports later in February. The first Super Bowl for New Jersey sportsbook operators was a losing proposition.
Brick and mortar casinos in Atlantic City and Horse Tracks around the state along with mobile sportsbooks took $34,894,900 in wagers. They paid out a total of $39,469,147 from those wagers. In total New Jersey sportsbook operators lost $4,574,247 or 13 percent from wagers on the Super Bowl.
FanDuel Sportsbook estimates that it had a net loss of around $5 million on Super Bowl bets. That number included free bets, which accounted for a “significant” percentage of the losses, according to Legal Sports Report.
DraftKings Sportsbook paid out about $11 million to customers after the Big Game and lost more than $1 million.
Both sportsbooks had a similar amount of money wagered on the Patriots. A little more than 68 percent of money wagered on both the point spread and moneyline at DraftKings was on the Patriots. FanDuel saw even more action on the Patriots with approximately 75 percent of the action on the Super Bowl winner.
East coast sports bettors bet on the east coast team to win the Super Bowl. This isn’t too much of a surprise given the anecdotal evidence of regional sports bettors favor local teams. Next year already seems to be lining up to have a similar result for DraftKings in New Jersey. The most popular NFL futures to win the 2020 Super Bowl are:
- New York Giants
- Philadelphia Eagles
- New England Patriots
If the Giants somehow win the Super Bowl next year, DraftKings will already be behind the eightball paying out futures wagers that are currently at 33-1.
Nevada Super Bowl revenue
Nevada sportsbook operators had a much better result after the Super Bowl even though total handle was down from last year. According to the Nevada Gaming Control Board, sportsbooks around the state took in $145,939,025 in wagers. Sportsbooks won $10,780,319 for a hold of 7.4 percent.
The handle on the 2019 Super Bowl was lower than the record $158,586,934 wagered on the Big Game last year. This is the first year in at least 11 years that the amount wagered on the Super Bowl hasn’t increased in Nevada.
Even with the lower handle on the Super Bowl, most sportsbooks came out a winner. According to ESPN’s David Purdum, Caesars Entertainment (NV only), CG Technology, MGM Resorts International, South Point, Station Casinos, Westgate and William Hill (NV only) had a winning Super Bowl.
One thing to remember is that futures bets are included in Super Bowl revenue reports. Since the Patriots were among the favorites all season the sportsbooks didn’t have a big payout for futures. This helped fuel the bottom line win for Nevada sportsbooks. New Jersey sportsbooks didn’t have as much time to collect futures so they didn’t have as much potentially profitable revenue to offset their losses.
While the overall results seem positive, the lack of another record-breaking handle is surely a disappointment. As soon as the Super Bowl matchup was made sportsbook operators told the Las Vegas Review-Journal that they expected another record handle this year.
Lead image via FanDuel
Super Bowl LIII was a letdown by most accounts, including a reported 5 percent drop in viewership from last year’s game, making it the lowest-rated Super Bowl over the past decade.
Many are calling it the worst Super Bowl in history as the New England Patriots won their sixth championship since 2001 with a 13-3 victory over the Los Angeles Rams. But that’s the beauty of the Super Bowl — as boring as the game was, there were hundreds of other ways to keep your interest with prop bets.
Popular Super Bowl props that won
Sony Michel over 17.5 rush attempts/ 76.5 rush yards (-110, Westgate SuperBook)
The Patriots running back was a popular target for bettors, and he delivered very late in the Super Bowl for ‘over’ bettors. Michel rushed three times for 21 yards in the first four plays of the game and was on his way. But the over bets did not look good midway through the fourth quarter even as the Patriots got the ball back off the interception leading 10-3 with just over four minutes remaining.
Then Michel carried the ball on the first four plays of the Patriots game-clinching drive, including a 26-yard burst from the Patriots 5-yard line to get them out of the shadow of their end zone. He carried the ball seven times for 41 yards on the drive that concluded with a field goal to put New England ahead 13-3. Michel finished the game with 18 carries for 94 yards and one touchdown.
Julian Edelman MVP
Michel was runner-up for Super Bowl MVP behind WR Julian Edelman, who won and cashed in for many on MVP odds of 40-1 at BetStars NJ and 35-1 at FanDuel Sportsbook. Edelman rewarded his ‘over’ bettors by catching 10 passes for 141 yards.
Rob Gronkowski over 3.5 receptions/ 53.5 receiving yards (-110)
The yardage number was bet up, but Gronk still delivered with six receptions for 87 yards.
Brandin Cooks over 5.5 receptions and over 75.5 yards (-110)
Cooks was the only Rams player to go over his yardage and attempts finishing with 8 receptions for 120 yards.
Longest field goal in game – over/under 48.5 yards (-110)
In the last 17 Super Bowls, only twice has there been a field goal longer than 48.5 yards. But Rams kicker Greg “the leg” Zuerlein kicked a 53-yard field goal late in the third quarter to reward over bettors.
Will the team to score last win the game? Yes or No.
The -190 moneyline on YES came through on this one. In the last 17 Super Bowls, the team to score last won 15 times. This bet came down to a Rams missed 48-yard field goal by Zuerlein with five seconds remaining in the game. The Patriots thus scored last with their late field goal and also won the game.
The opening coin toss
Tails was the winner, giving the Rams the win (the Patriots always call heads). In 53 Super Bowls, the coin toss has now come up tails 28 times and heads 25 times. The Rams are now 4-0 all-time on the Super Bowl coin toss.
The Gatorade shower
While Nevada gaming regulations do not allow Nevada sportsbooks to offer many novelty props unrelated to the actual game, there were plenty of other props that were popular in New Jersey. When Super Bowl LIII ended with a 13-3 Patriots win, the props and betting results were still being decided. The Gatorade dump on the winning coach was anxiously awaited by many bettors, and the color blue won at +375 odds.
This prop was far from popular, but one bettor scored big at the South Point in Las Vegas with a $250 bet at 400-1 odds on the LA Rams to score exactly 3 points in the Super Bowl. He cashed in $100,000. The South Point opened the prop at 500-1 odds and dropped to 400-1 odds, the MGM had it at 250-1 and the Westgate Super Book had the same prop at 80-1.
Popular Super Bowl props that lost
Tom Brady props
Brady finished under his passing yards, attempts and touchdown totals, and failed to win the MVP as the prohibitive favorite (+110). Brady finished 21-of-35 for 262 yards and no touchdowns.
James White props
Patriots running back James While failed many bettors on his rushing and receiving attempts and yards. White rushing just 2 times for 4 yards and caught 1 pass for 5 yards.
Rams OVERs fall short
Rams QB Jared Goff also came up short on passing yards, attempts and touchdowns, as he finished 19-of-38 for 229 yards and no TDs. Running backs Todd Gurley (10 rush 35 yards, 1 catch), CJ Anderson (7 rush 22 yards) and wide receiver Robert Woods (5 receptions, 70 yards) all came up short of their yardage for over bettors.
Total field goals made by both teams – over/under 3.5 (-110)
When Patriots kicker Stephen Gostkowski kicked the third field goal of the Super Bowl with 1:12 remaining in the fourth quarter, it looked like ‘under’ bettors would still cash easily with the score 13-3. But the Rams drove down the field and with five seconds remaining, Los Angeles tried a 48-yard field goal hoping to cut the margin to 7 points and try an onside kick and recovery hoping for one more miracle play. But reliable Rams kicker Greg Zuerlein missed, allowing under bettors to cash-in on one final Super Bowl prop bet sweat.
New Jersey legalized sports betting is expanding at a rapid pace. The sportsbooks available in the Garden State include seven Atlantic City casinos, two racetracks, and eight mobile online products available. And there are more to come.
In this article, we’re going to focus on the mobile apps available in New Jersey. Each of the sites have their strong points, and it really comes down to personal preference and searching for the best odds.
Here is a closer look at the eight options.
Land-based partner: Resorts Atlantic City
Available via: iOS, Android and web browser
Super Bowl Promo: Free bet match up to $500 (no promo code needed)
DraftKings, one of two DFS heavyweights to cross over to the sports betting world, surprised many by jumping to the front of the New Jersey mobile sports betting line on Aug. 16 — a full 16 days before MGM went live.
Deposit options are limited compared to others on this list, but PayPal was added as an important option for bettors. The $5 minimum deposit is light on the wallet, but $500 will earn you the full promo amount. Withdrawals are processed via checks and the Resorts casino cage.
Although the apps are separate, users of the DFS and sports betting sites enjoy the benefit of the sites being linked, including a shared wallet.
The betting carousel is extremely user-friendly. And the geolocation technology is top-notch. If you’re not located in NJ, users will not be able to see the lobby. The app automatically logs users out after a short period of inactivity. Wagers can only be placed online as DraftKings does not have a retail operation.
For more information visit our DraftKings Sportsbook review page.
Land-based partner: Meadowlands Racetrack
Available via: iOS, Android and web browser
Super Bowl Promo: Risk-free bet up to $500 (with deposit)
FanDuel, another big-time player in the DFS world, merged with Paddy Power Betfair’s U.S. operations, resulting in the “largest online sports destination in the United States.” Name recognition is key, and so is having a strong sportsbook app.
There are several deposit and withdrawal options at FanDuel Sportsbook, making it easy to get in the action. The promo bonus is enough to attract attention, but several others are offering higher amounts.
Bettors can wager on all of the popular sports, and those not quite as popular. The full menu of betting options includes everything from moneyline to round robins, and of course the previously talked about in-play betting.
The live scoreboard feature allows users to track wagers and updated odds, with easy links to in-game bets. Sports betting rookies can take advantage of the informative FanDuel training camp.
For more information visit our FanDuel Sportsbook review page.
Land-based partner: Resorts
Available via: iOS, Android; web browser in the works
Promo: New players earn up to $500 in free bets
The sports betting product is the newest under the Stars Group umbrella, joining the already established PokerStars NJ and PokerStars Casino.
The eight deposit methods ($10 minimum) include VISA, MasterCard, PayNearMe, eCheck, and casino cage, offering plenty of customer convenience. There are five withdrawal options.
Wagers are accepted on all the popular sports — football, basketball, baseball, hockey, soccer — and less popular sports such as tennis and cycling. Besides the popular wager options, there are in-game betting and cash out options. Odds boosts are available daily.
Users of the multiple Stars Group platforms have access to a shared wallet available to use in poker/casino and sports betting apps.
The iOS PokerStars NJ app highlights popular games with betting options and other sports posted above. The downside is bets cannot currently be placed via the web browser.
For more information, visit our BetStars how-to guide.
Land-based partner: Caesars Atlantic City
Available via: Android, iOS and web browser
Super Bowl Promo: Upt to $300 in free bets on first deposit (Use promo code BETFREE10)
One thing missing from the Caesars Atlantic City property is a retail sportsbook. But sister properties Harrah’s and the connected Bally’s do have one. The flagship property took a different route by rolling out its mobile/online product first, and it’s combined with the previously existing casino app.
Besides the eight deposit methods, the lobby features a full menu of sports wagers grouped by sport, MLB, NBA and NCAA football games take center stage, but it’s easy to filter personal preferences.
Bettors will find money lines, point spreads, parlays, futures, teasers, and props, but in-game and cash out features are not included at this time.
Total Rewards members will enjoy the added perk of earning tier credits.
Land-based partner: Golden Nugget Atlantic City
Available via: Android, iOS and web browser
Promo: First deposit match up to $250 (Use promo code PLAY250)
The brick-and-mortar SugarHouse calls Philadelphia home, but the digital version is holding its own in New Jersey thanks to its strong affiliation with the Golden Nugget — the state’s Internet/mobile gaming leader. As an added bonus the sportsbook is built into the previously existing casino app (featuring more than 450 table games and slots) for an all-in-one package with a shared wallet.
Users will enjoy the 10 deposit options — four of which can be used for withdrawals. All of the popular American sports are on the board with a variety of betting options available — jackpot parlay included. Everything is easily accessible via the very busy looking lobby, which may be distracting to some as a result of the rotating promo ads and news feed.
Operator Rush Street Interactive has played up the strength of its live betting options for football games with more than 300 offers available the first week of the NFL season. Cash Out option is available, too.
For more information, visit our SugarHouse how-to guide.
Land-based partner: Caesars Atlantic City
Available via: Android and web browser (iOS coming soon)
Promo: $10 Free Bonus (no deposit needed); First deposit match up to $500
888 Holdings continues to go all in with its New Jersey mobile/online offerings as 888sport joins 888poker and 888 Casino. 888 bills its sports betting platform as “among the finest in the world.” It was the seventh sports betting platform to go live in NJ. Users have access to a shared wallet between sports betting, poker, and casino.
Customers can choose between eight deposit options along with five withdrawal methods. The welcome promo is currently among the best being offered.
There is a full menu of popular pro and international sports all types of wagers available, in-game betting included. Everything is easily accessible from the lobby that includes a running scoreboard of current games.
iOS users will need to wait a tad longer as the web browser still has the “coming soon message.”
For more information, visit our 888sport how-to guide.
Land-based partners: Monmouth Park and Ocean Casino Resort
Available via: Android, iOS and web browser
Promo: $50 cash after reaching $50 in total bets
William Hill is investing heavily in New Jersey with retail operations at Monmouth Park (where New Jersey’s first legal sports bet was accepted) and Ocean Casino Resort, with another one in the works at the Tropicana.
William Hill’s hard push in NJ comes as no surprise being that they bill themselves as “America’s sports betting leader.” Besides operating 100-plus sportsbooks in Nevada, the company rolled out the New Jersey version of its Android and web browser platforms in time for the NFL season. The iOS app was launched in late September 2018.
The deposit and withdrawal methods are a bit limited compared to some competitors, but William Hill has been doing this for a long time, so the system is working. All of the major sports are on the board with a full variety of betting options, live betting included. Everything is easily accessible from the lobby.
The welcome promo is not as attractive as others — $50 in free money compared to much larger deposit matches at 888sport, BetStars and DraftKings.
Web browser users may experience some confusion if connected to the informational williamhill.us/new-jersey website, which includes links to the Nevada version of the app. Customer service representatives are in hand to help resolve the issue. Instead of searching Google Play, Android users will have an easier time downloading the app via nj.us.williamhill.com/betting/en-us.
Land-based partner: Borgata
Available via: Android devices
Promo: None at this time
The Borgata is the top-performing casino in Atlantic City and is regularly ahead of the pack with its offerings. The MGM-owned property was ready to go with its retail operation the first day sports bets were accepted in New Jersey. Some were likely surprised that the playMGM Sports Android app was not the first to launch. For now, it’s completely separate from the casino and poker apps.
While MGM has name recognition, the app seems extremely basic compared to the Las Vegas version that is designed with strong graphics. The betting options are displayed within the individual sports menus. Users will not be able to access the lobby without creating/logging into account — another difference from the Las Vegas version. No deposit is required to check out the app.
Seven available deposit options make it easy to get in the game.
The biggest remaining question is when, as in when will the app be available to iOS and web browser users? Combined with a lack of a promo offer, bettors may find others options on this list more attractive.