The largest bar/restaurant chain in the United States shouldn’t come as surprise to anyone. According to Restaurant Biz, Buffalo Wild Wings had sales of $3,785 billion in 2016. That’s a lot of beer and wings. You may have heard that BW3 is considering offering sports betting themselves or partnering with a sports betting company like DraftKings Sportsbook.
The idea of a sports bar and restaurant offering sports betting or partnering with a sports betting operation makes almost too much sense. The next logical question is: who’s next? The sports bar and restaurant chain that had the second most sales in 2016 was Hooters with $864,000,000. In fact, three of the top seven bar/restaurants are also known as a “breastaurant.”
Urban Dictionary has more information if you’re not familiar with the nickname breastaurant. (Excuse the colorful language.)
- A restaurant such as Hooters where scantily clad waitresses have their frontal assets on display, tits on a tray if you will.
- A local nosh house, preferably of the dive variety, where a well-endowed serving wench is want to lean suggestively over your food.
Buffalo Wild Wings had the most sales of any bar and restaurant chain in America. Hooters was second but a distant second. Twin Peaks had the fourth most sales for a bar and restaurant chain in the United States with $332,900,000 in sales. Tilted Kilt finished in the number seven position on the list. They had $180,600 in sales in 2016 despite having more locations than Twin Peaks.
Beer – Wings – Sports Betting – Boobs
Buffalo Wild Wings is an obvious partner for someone looking to expand sports betting to mainstream America. They’re the largest chain by a big margin. Once that deal is complete it isn’t a stretch to imagine other companies would look to the other top sports bars and restaurants for an outlet beyond casinos and racetracks.
While Hooters operates a casino in Las Vegas, they don’t operate the sportsbook. The casino is home to one of the 100-plus William Hill sportsbooks in Nevada. There are more than 400 Hooters restaurants around the world. They have breastaurant locations in 42 states in America. This wouldn’t be a bad partner for William Hill or another sportsbook operator as sports betting becomes legal in more states.
It’s probably a coincidence there are locations for both Twin Peaks and Tilted Kilt attached to Caesars Entertainment properties in Las Vegas. Twin Peaks on the Vegas Strip is located at Harmon Corner next to Planet Hollywood casino. The walk to the sportsbook takes about 90 seconds if you want to place a wager on a game.
Tilted Kilt on the Vegas Strip is located at The Linq Shopping promenade. The breastaurant is nestled between two large casino-resorts. The sportsbooks inside the Flamingo and The Linq casino are both about two minutes away as you wade through people walking through the promenade.
Caesars Entertainment is working on expanding their sportsbook operations to their large network of casinos around the country. If Caesars decides to look outside of their casinos maybe there’s a Total Rewards, Caesars Entertainment, breastaurant partnership possible in the future.
The last we heard, Major League Baseball said it would not be taking advertising money from sports betting companies.
DraftKings, however, is still advertising via MLB teams. To wit:
— DraftKings (@DraftKings) August 13, 2018
There seems to be a disconnect somewhere. So what’s going on?
The backstory on MLB and DraftKings
The last we heard from MLB, back in June, there is no sports betting advertising whatsoever allowed:
“We have been informed that club television and radio rights holders are being approached by sports books to place advertising/enhancements. Pursuant to MLB policy, clubs must inform their rights holders that they are presently not permitted to accept such advertising. Clubs may not at this time enter into any relationship with a pure sports book, or with a casino with a sports book to the extent that the arrangement involves sports betting.”
DraftKings is still very much in the daily fantasy sports business. But it also is fully in the sports betting industry after its NJ sports betting launch last week. If MLB has changed its policy, it hasn’t been publicly voiced.
The intersting thing is that the ad above — seen at the Cincinnati Reds’ Great American Ballpark — doesn’t even mention DFS. It’s just promoting DraftKings’ brand, which now, of course, includes sports gambling.
MLB probably doing a lot of parsing right now
While DraftKings is only in one US sports betting market, that’s likely to change soon. Its sportsbook won’t be in Ohio any time in the near future, but it does have a deal to offer New York sports betting. And it likely will attempt to find its way into neighboring Pennsylvania and West Virginia, which both have legalized sports wagering.
That means that MLB is probably going through all sorts of mental gymnastics to justify a continued marketing relationship with DraftKings. From MLB’s June statement, you can argue DraftKings is not a “pure sportsbook” — it offers DFS too — or “a casino with a sports book.”
Still, that line is pretty difficult to parse, espectially when you don’t even put “daily fantasy sports” on an ad.
Anyway, Major League Baseball — the same league that fought to pay minor leaguers less than minimum wage — is still awful on many levels. And its arbitrary line in the sand on what kind of advertising from sports betting companies is OK is just another example.