In Europe, G2 Esports put in a crushing performance against Splyce to win its second consecutive playoff. Across the Atlantic, Team SoloMid defeated Cloud9 3-1 to take the first seed to the upcoming World Championship.
Let’s dig into what’s going on this week.
The big names of esports betting
As usual, Betway is on the metaphorical ball when it comes to esports betting. Its esports betting page is already headlined by the League of Legends 2016 International Wildcard Qualifier, for which they have a good few markets open.
On top of that, their continued esports blog now discusses the topical breakup of Fnatic’s latest roster with comparisons to 17th century Sweden. Obviously.
Last week, we said that SkyBet had a pretty impressive amount of betting options for esports. This week, when one clicks through to SkyBet’s esports betting page, there’s a 404.
According to a customer service representative on Twitter, Skybet’s esports betting page “will only be available when there are esports events to bet on.” Considering most other sites on this list have anything from eight to 18 events with multiple betting markets open, that’s disappointing.
The specialists of this industry, Unikrn have by far the widest selection of events available to bet on with 18 different matches, each boasting multiple markets.
CS:GO dominates the site’s offerings with the World Cyber Arena, Champions League and many other games across the Counter-Strike world. Dota 2 and League of Legends are naturally well up there as well.
Bet365 are the big boys of the sports betting world and its selection of esports betting markets is ramping up – then again, there is quite a lot going on. The site has 12 different events available, which is pretty impressive even stacked up against Unikrn.
We’ve been singing the same old song with regards to Pinnacle for a good few weeks now, but in our defence it has been giving us the same lyrics.
The first site to embrace the esports betting market has still not offered anything too fresh and is beginning to fall behind a lot of those who started after. We called Pinnacle “dated” last week, and the fact that it is still displaying markets for events that finished in March isn’t helping the site’s cause.
PaddyPower, Coral and Ladbrokes
PaddyPower has really scaled back on its markets this week, which is odd to see because there’s not exactly a lack of action. Many of the tournaments currently ongoing are minor ones, but it would still be nice to have the option to bet on them. Still, there are infinitely more options there than at Coral!
Ladbrokes remain the only site to offer a FIFA 17 selection of bets, which seems a no-brainer for a lot of the sports betting sites. What more natural transition for a regular sports bettor is there than FIFA?
The week in esports events
The Dota 2 world is still taking time to catch its breath after The International 6, with no premier events scheduled until December when The Summit 6 begins.
League of Legends
As mentioned, the EU and NA Summer Split LCS are done and dusted with the first and second worldwide seeds established. Just the International Wildcard Qualifier is left to play for now before the World Championship begins in San Francisco next month.
In the world of actual games, though, we’ve got the Global Offensive Champions League and Epicenter added to the schedule alongside the ESL Pro League.
Heroes of the Storm
The ESL North America Fall Regional Championship 2 begins this week, with $100,000 to be won at PAX West, Seattle. Murloc Geniuses and Gale Force eSports both qualified from the first regional.
This week it’s Starcraft that has the tumbleweed entry, but the Copa International in Mexico City has $50,000 waiting for players in couple of weeks’ time.
The grand finals of the Overwatch Open will be starting at the end of September, with $100,000 awaiting the champion of two dozen teams from Europe and North America.
In Birmingham, England, the Insomnia58 TrueSilver Championship crowned Ek0p the winner of the title and $10,000. It looks like there’s a good-sized gap in the Hearthstone 2 schedule now, though.
A letter dated July 19 from game maker Valve Corporation to skin gambling website CSGOFast ordered the website to stop using Valve’s API, Steam, to facilitate commercial transactions such as skin gambling.
Over a month later, through a circuitous and slightly altered process, Fast is still offering a skin gambling option, and appears to even still be using Steam to do so.
While US users are unable to fully access the site without using a virtual private network that masks their geographic location, gamblers in most other countries, including Russia, Germany and England, can access Fast and facilitate both casino-style and Counter-Strike: Global Offensive sportsbook-style bets using a variety of payment options.
Consumers outside the US appear to have an even larger menu of payment options by which to fund their Fast gambling accounts than they did before Valve’s crackdown.
This makes Fast one of the few sites that has successfully flouted Valve’s demands for more than a few days. It is showing no signs of slowing down.
How it all began
The tactics allowing the Seychelles-based site to brazenly continue and in some cases extend its operations are a mixture of jurisdictional avoidance, embracing a real-money esports betting model, and leveraging the Steam marketplace to facilitate skin transfers around the periphery of gambling activities, as opposed to transacting skin payments that directly constitute gambling proceeds.
On July 25, Fast announced it would shut down within four days. By August, American users looking to play the site’s games or fund their accounts were met with a message explaining the site’s draw down.
“Dear friends,” the note read. “In light of the recent announcement from Valve CSGOFAST has decided to close operations. All bots are stopped now, games are not functioning. Thank you for being a part of this amazing project.”
The announcement claimed the primary capability of bettors to wager skins on the outcome of casino style games—logging in to Fast with one’s Steam account, depositing those skins on Fast as a currency by which to wager, then using a system of automated Steam accounts to withdraw winnings—was disabled.
Even if it had not dismantled that system, the note still implied that its skin-based casino-style games such as roulette and jackpot, which had been offered worldwide, were no longer offered at all.
Effectively, Fast was saying, it was dead.
But it isn’t dead at all. In fact, the gambling site is stronger than ever.
Follow the money
While American users are blocked from funding their account or wagering on games at every turn, European users looking to fund their accounts and bet on Fast are funneled to a new, robust menu of depositing options.
Users attempting to refill their coin balance are first met with an apparent “Know Your Customer” protocol in the form of an age verification. The site appears to ask users to verify they’re over the age of 18 by asking them to check a box indicating so.
The box, however, isn’t even a box, but just an image of a checked box that users cannot alter.
After the KYC page, one of the payment options users are presented with is G2A Pay, the real-money payment arm of game marketplace G2A. Other payment options for users include Skrill, Bitcoin, Alipay, Crit Cards, and Webmoney.
Additionally, the site uses PayPal, which is a partner of G2A. PayPal has recently sought legal assurances over whether or not it is lawful to process payments related to esports tournament betting, often referred to as head-to-head wagering, in which an esports player wagers on the outcome of their own performance.
It’s unclear if the notoriously risk-averse payment processor, already thinking twice about helping facilitate a form of wagering generally agreed to be skill-based and most likely legal, has also thought twice about processing payments related to unregulated casino-style gambling.
Skins in the game
In addition to filling accounts in these ways, users can also wager skins on the outcome of the site’s casino-style games. One deposit option for a European user, for example, is to simply deposit skins from one’s G2A skins account.
Even though skins deposited this way are not coming from a user’s Steam account, the transfer of skins between one’s G2A skins account and Fast still requires the use of the Steam mechanism, namely in the form of trade bots.
Regardless of whether skins or cash are deposited, any form of currency is then converted into a proportionate amount of coins users can then use to wager on Fast. If users win, the balance of their winnings is instantaneously sent to them, at which point they are forced to either do nothing or buy skins from Fast’s own skin marketplace.
Any purchased skins are then deposited back into a user’s skin account.
Because skins still derive real-world monetary value via third-party marketplaces like OPSkins and G2A, users’ winnings on Fast in the form of skins are convertible to $USD.
Despite the cash-out process requiring a series of steps, Fast is nonetheless operating an entirely unregulated esports gambling site that accepts both real-money and skins.
In addition to raising questions of legality, the site’s commerce appears to still fly directly in the face of Valve’s order to discontinue using Steam.
Other gambling sites use workarounds
Fast is not alone in its tactics.
Other websites named in Valve’s C&D, CSGOStrong and CSGOCosmos, also pivoted their business models in early August to no longer accept skin deposits on their domains.
The two sites instead effectively outsourced the conversion of skins to coins to a third-party cash-out site named Skntrades.
Instead of gamblers acquiring coins for skins directly on Strong or Cosmos, gamblers would be prompted to do so on Skntrades, and then fund their balance on Strong or Cosmos directly with those coins via a Skintrades-based deposit mechanism.
This relationship ostensibly added another (thin) layer of protection between the sites and the skins-to-currency conversion process.
But by mid-August, the websites for Strong, Cosmos and Skntrades were all offline in the US, again making them appear generally shut down. They continue to operate elsewhere in the world, however.
Ban the bots
For Fast, Strong, Cosmos or any other sites looking for a loophole to potentially shield them from further action by Valve, the “trading” of skins for coins—regardless of the stage of the gambling-related chronology at which it occurs—is facilitated by trade bots.
These are automated mechanisms on Steam that gambling sites have created to facilitate high volumes of skin transfers between casino operators and bettors, similar to a bettor cashing and in and out at a brick-and-mortar casino.
Another more indirect way in which Fast still uses Steam is in evaluating skin prices. Users depositing skins are notified that they’ll receive 100 coins for every $1 worth of skins they deposit. But how do users know what the USD value of their skins are? They’re encouraged to use Steam Inventory Helper to evaluate how much their skins are worth.
One tactic Valve apparently took with several sites that flouted the C&Ds’ 10-day windows was disrupting, suspending or blocking trade bots for skin betting sportsbooks such as CSGOLounge and Fanobet.
Similar to regulatory or law enforcement bodies going after payment processors facilitating payments to offshore sportsbooks, Valve’s actions effectively crippled skin betting sportsbooks by rendering them unable to transfer currency from bettors to the house, and vice versa.
Following the move by Valve, Fanobet abandoned skin wagering and converted that platform to Bitcoin-based wagers. CSGOLounge, meanwhile, shut down all skin betting on Aug. 16. Its Steam-facilitated skin trading platform, however, remains active.
It is unclear why Valve hasn’t taken similarly prohibitive bot-suspending action against Fast. But in the absence of any direct pressure, Fast’s product appears to conflict directly with Valve’s demands in the C&Ds, and appears nearly identical to what it was before the game maker cracked down on skin gambling sites worldwide.
Fast’s revenue stream appears to be buoyed not just by casino gaming, but by the very sportsbook-style form of esports betting Valve just eliminated at Lounge and Fanobet.
In May, Fast quietly began offering skin wagers on the outcomes professional CS:GO matches. The product was processed by Fast but offered outside of its own domain, instead partnering with esports website HLTV to offer the bets.
While Fanobet’s utilization of Bitcoin involves a skin-less cash-in and cash-out process, Fast’s Skin Wallet deposit option still essentially facilitates sportsbook-style skin betting using Steam. An ESBR analysis found that roughly half of the 42 skin gambling sites Valve ordered to cease and desist have actually done so.
Unlike other esports gambling sites, which often evade scrutiny simply by being one of dozens and operating relatively under the radar, Fast’s CS:GO betting offerings are well-publicized.
ESBR has learned Fast spends upwards of $50,000 a month advertising its sportsbook-style betting platform (which is still apparently in Beta) on HLTV.
US bettors viewing a game page of a professional CS:GO match on HLTV will find stats, scores, lineup information and links to other cash betting options on other sites such as EGB and Betway.
But users outside the US are given the additional option of betting their Fast coin balance on the outcome of said match directly on HLTV, complete with access to live sportsbook-style lines.
Appetite for betting greater than appetite to stop betting
Regardless of the legality or regulatory nature of its use of real-money betting, the re-emergence of skin wagering options among Fast’s casino-style and esportsbook products illustrates four key points.
Audience wants to bet on esports
First, it suggests esports players, the primary demographic composing skin gamblers, have a strong appetite for betting both fueled by, and driving, CS:GO engagement.
This in turn speaks to a broader appetite for gambling among millennials in general, providing that the convenience and functionality of the gambling product are maintained, which in Fast’s case, is the case.
Regulatory uncertainty isn’t dissuading betting operators
Second, it suggests there is no shortage of willing entrepreneurs who will go to significant lengths to offer esports gambling products, regardless of the regulatory climate surrounding those products.
The cat-and-mouse game of halting skin betting in which Valve is now involved features creative, aggressive businesses that have signaled both a willingness for risk and a penchant for creativity in developing gambling-related products that either directly flout, or narrowly tip-toe around, existing regulatory challenges in the space.
Impact of the US market
Third, it suggests the action of exiting the US market has a strange, outsized significance compared to sites shutting down operations worldwide. Fast, Cosmos and Strong are just three sites that have almost no US footprint, but are apparently allowed to operate nearly everywhere else.
Valve’s order to stop using Steam to facilitate commercial gambling activities, however, did not specify a certain jurisdiction, instead applying worldwide. Perhaps the optics of this are driven by Valve’s establishment as an American company, and the US’s notoriously strict stance against gambling compared to other parts of the world.
But it doesn’t change the fact that the partial compliance of sites facilitating skin gambling in some areas and not in others is still violative of Valve’s C&D orders.
Cat vs. mouse, mouse vs. cat
Fourth, it suggests Valve’s appetite for chasing down and stopping skin gambling outfits might currently be outweighed by gambling sites’ appetite to offer their product. It is worth noting that this could change at any moment, and that Valve still firmly maintains the upper hand over gambling sites.
If the game maker wanted to, it could at the very least block Fast’s trading mechanism on Steam, effectively disabling its skin marketplace and the transfer of skins to bettors. Perhaps it has already done this to a certain extent.
But it certainly has not done it to the extent it did with sites such as Fanobet or CSGOLounge, the severity of which permanently compromised both sites’ skin betting operations.