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July 5, 2016

ELEAGUE Week 6: TV Ratings Rise For CS:GO Competition Amid Uneven Betting Activity

Avatar July 5, 2016
Television ratings for the ELEAGUE‘s Group F final increased 9 percent week-over-week, and skin betting activity over the week had a higher variation than normal, as the Turner / WME IMG league rounded out its sixth and final week of round-robin play.

265,000 total viewers witnessed EnVyUs take out veteran squad Virtus.Pro to move on to this month’s quarterfinals, an increase from Week 5’s total TBS viewership of 244,000.

Average concurrent streams of the Friday Counter-Strike: Global Offensive match on Twitch rose 65 percent week-over-week, to 27,848 from 16,847 the week before, according to Twitch data.

Week 6 betting reaches high highs, low lows

While TV ratings continue to mirror the volume of skins bet on Friday night finals, skin betting totals throughout this past week reached some all-time ELEAGUE lows.

Group F matches involving Complexity Gaming, for example, consistently provided some of the league’s lowest skin betting totals. Resultantly, Tuesday and Wednesday betting activity was much lower than any other week of competition.

Friday’s final was the second-most-bet on ELEAGUE match ever with more than 148,000 skins bet on CS:GO Lounge. Thursday’s semifinals featured heavier than normal betting activity as well. Despite that, an average of 51,427 skins were bet per match in Week 6, making it the lowest-bet week of the ELEAGUE so far.

ELEAGUE: Skin Betting Averages

MonthTotal HandleTotal Revenue/HoldHold %Story
June 2018$16.4 million$3.5 million21.3%Legal Sports Report
July 2018$40.7 million$3.8 million9.3%Legal Sports Report
August 2018$95.6 million$9.2 million9.6%Legal Sports Report
September 2018$184 million$23.9 million13.0%Legal Sports Report
October 2018$260.7 million$11.7 million4.5%Legal Sports Report
November 2018$330 million$21.2 million7.4%Legal Sports Report
December 2018$319 million$20.8 million6.5%Legal Sports Report
January 2019$385 million$18.8 million4.9%Legal Sports Report

ELEAGUE: Viewers vs. Skins Wagered

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According to a report from Narus Advisors and Eilers & Krejcik Gaming, global skin betting will reach $7.42 billion in handle in 2016. An ESBR analysis of 200,000 skins wagered on betting site CS:GO Lounge determined that the average value of a skin wagered is $9.75. Skins are valued on third-party marketplaces at as little as one cent, or in the thousands of dollars.

Bettors wagered more than 5.1 million skins across 90 ELEAGUE matches so far, resulting in a cumulative handle of $49.8 million and an average per-match handle of $553,728, using the $9.75 multiplier.

How ELEAGUE betting stacks up against other leagues

Those might seem like astronomical numbers, but an examination of skin betting volumes throughout the world in 2016 illustrates that the ELEAGUE’s per match wagering compares is similar to that of other, more established CS:GO leagues.

An average of 56,793 skins have been wagered thus far on a given ELEAGUE match. Data scraped from CS:GO Lounge by ESBR indicates that average exceeds that of other established leagues like ESL (approximately 42,000 skins per 2016 match) and compares favorably to leagues like StarLadder’s StarSeries (approx. 55,000 skins/match) and the Esports Championship Series (approx. 63,000 skins/match).

Matches with top teams that are part of widely-viewed leagues, such as Major League Gaming and DreamHack, have neared averages of 100,000 skins-per-match in 2016.

While TBS’ broadcasts of the ELEAGUE have undoubtedly increased the league’s exposure domestically, EL matches (like most other matches) are also streamed worldwide on Twitch. At least in theory, this earns the ELEAGUE the same global exposure as other leagues.

While the number of people tuning in to matches and the volume of skins wagered on matches appear proportional, it’s unclear what proportion of online viewership is coming from countries where skin betting is especially popular.

Narus Advisors estimates roughly 8 percent of CS:GO skin betting comes from the United States, with much larger proportions coming from Asian and far eastern countries such as China, South Korea and Russia.

A break for Cologne before qualifiers

The ELEAGUE has a bye week this week as all CS:GO (and skin betting) eyes will be on ESL One Cologne beginning Tuesday.

In Week 8 of EL action, teams that didn’t win their group take one last crack at qualifying for the quarterfinals, which start July 21.

Image credit: ELEAGUE Media Gallery.

MEASAT Brings 24/7 Esports TV To South East Asia As It Launches “Every Good Game”

Joss Wood July 5, 2016
MEASAT Satellite Systems has announced the launch of a dedicated esports satellite TV channel called “Every Good Game” (eGG).

eGG is produced by Astro Malaysia which currently broadcasts esports programming on Channel 808. Back in March, Astro floated the idea, which has now come to fruition.

Astro’s head of sports Lee Choong Khay told Digital News Asia:

“We are still looking at the plan for a dedicated channel and if it is feasible, we will make the necessary announcement.”

Less than three months later the plan has become reality, and brings South East Asia its first 24/7 HD esports channel. Pay TV operators across the region can now make the channel available to their subscribers.

eGG content is promised to include “gaming tournaments, walkthroughs, expert guides, documentaries, game house tours and more.”

MEASAT claims that its six communication satellites provide “satellite services to over 150 countries representing 80% of the world’s population across Asia, Middle East, Africa, Europe and Australia.”

24/7 esports TV is going global and mainstream

MEASAT’s announcement is the latest from what is becoming a throng of TV broadcasters who are bringing esports to their audiences.

Turner Broadcasting’s ELEAGUE is rapidly gaining an established audience. Its second week of broadcasting in early June recorded an average of 516,000 viewers in its first hour of prime time between 10 p.m. and 11 p.m.

Last week ESPN announced that its ESPN2 channel will show the finals of the Street Fighter V World Championships in Las Vegas on July 17.

John Lasker, vice president of programming and acquisitions, ESPN Digital said:

“The Street Fighter V World Championship will be one of the must-see competitions from the Evo finals. We are always exploring ways to serve the growing and passionate audience of competitive gaming, and we look forward to delivering this event to fans.”

When registration to the event closed, a record breaking 5065 players had signed up to take part.

June also saw the launch of GinxTV’s new U.K.-based 24 hour esports channel. The channel promises to broadcast the biggest esports events in the world, including The International (Dota 2), ELEAGUE and CS:GO and FACEIT’s eSports Championship Series.

The Electronic Sports League (ESL) announced plans to launch a new European esports TV channel in May but that now looks to have been delayed. The channel will use the MTG Viasat platform in the Nordic and Baltic countries and show content from ESL’s competitions and broadcasts from the ESL One, Intel Extreme Masters and Pro League circuits.

Over and above these channels, the world’s biggest broadcaster Comcast is now sponsoring ESL and the Evil Geniuses team, and France’s top cable channel Canal+ is sponsoring esports team Vitality.

More viewers equals more esports betting

On interesting effect of the launch of the TBS ELEAGUE was the sharp increase in skin betting which occurred.

During week two’s ELEAGUE match between G2 and Ninjas in Pyjamas, 58,277 people wagered 179,578 items. This was a massive increase on the previous ELEAGUE record of around 37,000 people betting 111,000 skins on the match between Renegades and Cloud9.

If the new TV channels create a similar effect in real money esports betting, the already heady growth of the last four years could be set to accelerate. While it’s not a straight line relationship, there’s clearly a link between the growth in esports viewing and esports betting.

The increasing viewership for esports is one of the factors behind Narus Advisors and Eilers & Krejcik Gaming’s forecast that real money esports betting will grow from around $600 million in 2016 to more than $10 billion in 2020.

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